Explainer Videos Melbourne

People no longer want to have to read the web - they want to watch it. Let us be your secret weapon in creating the best videos on the web to promote your brand.

WHAT IS AN EXPLAINER VIDEO?

Explainer videos are short videos displayed on your website that are used to explain your company’s products or services. Simple, entertaining, informative. Explainer Videos are truly an easy, professional and cost effective way to market and promote your business, products or services.

WHY YOUR BUSINESS NEEDS
AN EXPLAINER VIDEO

One of Google’s algorithms for determining where your website ranks on a search query is the amount of time the visitors stay on your website. In short, videos keep people on your webpage for longer periods which is one reason online video is seeing explosive growth. This makes explainer videos an excellent marketing tool. They will increase your conversion rates, clarify your products or services and boosting your sales.

INCREASE CONVERSION RATES

According to a recent survey 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it.

An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

EASY TO SHARE ON SOCIAL MEDIA

An explainer video doesn’t necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them.

Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

Once you’ve decided on making an explainer video to tell your business story in an engaging way, increase conversions, maximize your business exposure and boost sales, it’s time to think about which kind of video you are going to choose.

3D MOTION GRAPHICS
& CHARACTER ANIMATION

Character animated video: also known as computer graphics style, it is one of the most popular video styles. Storytelling plays the major role in this style and the usually colourful animation, music and sound effects catch viewers’ attention quickly. Custom-designed animated characters are created to bring emotion and personality to a brand.

WHITEBOARD ANIMATION

Whiteboard animation: The traditional whiteboard technique was made by an artist who drew on an actual whiteboard, while being recorded by a camera. Due to its educational nature, these videos are capable of explaining complex concepts in an easy to understand way. Whiteboard Animations are a super engaging technique, because it has an educational approach, where the content is created in front of the viewer’s eyes.

2D MOTION GRAPHICS

2D motion graphics: the motion graphic is the art of bringing graphic design to life through animation. This explainer video style uses graphics elements (such as shapes, colours and patterns) to convey a message through an elegant movement. Like whiteboard animation, it’s an efficient style to explain abstract or complex concepts in a comprehensible way.

LIVE ACTION

Live Action: Differencing from the previous animated explainer videos, live action is one of the styles where everything is recorded with a real camera using real actors, becoming essentially a short film or online commercial with marketing purposes. Having a live action explainer or product demo is a great way to show customers how to best use your products and services.

TYPOGRAPHIC EXPLAINERS

Kinetic Typography: Words speak a lot. This style is based on the animation of typographic fonts to express an idea or tell your story.

Typography is a great method of sharing inspiring text about your products or services in a sequential way. These kinetic typography videos are very creative and inspires a huge audience.

For those with a very limited budget, this is a very affordable way to promote your business or products.

The future of the internet is Video. Don’t get left behind. If you would like to find out more about video explainers, or if you are ready to start on a project with us, please contact us and get the jump on your competition today!

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